Proof in the Podcast – Building Your Editing Business from the Inside - Community Credibility & Relationship Building
Episode 77 - Proof in the Podcast – Building Your Editing Business from the Inside - Community Credibility & Relationship Building
Community Credibility & Relationship Building for podcast editors and support businesses.
1. Joining the Community as More Than a Service Provider
- True credibility as an editor comes from being recognized as part of the podcasting community, not just a vendor for hire.
- Move beyond traditional “service provider” boundaries by showing up in industry forums, virtual meetups, and online groups as a peer and collaborator—not just to advertise a business, but to engage in genuine conversation, offer advice, and celebrate others' successes.
- Approach potential clients with the humility and curiosity of “one of us”—sharing the enthusiasm, learning, and vulnerability that comes with podcasting.
2. Sharing Your Own Podcast Journey for Deeper Bonds
- Openly discuss your own story: launch missteps, behind-the-scenes learning moments, and growth as a creator or editor.
- Letting others see your work-in-progress (not just your best work) fosters more authentic, lasting relationships, as listeners and potential clients relate to shared struggles and triumphs.
- Use your podcast and content to spotlight your personality, philosophy on audio, and personal commitment to the craft, ensuring that clients experience you as a guide, not just a technician.
3. Leveraging Collaborations, Peer Interviews, and Cross-Promotion
- Build trust and reach by collaborating with other podcasters through guest segments, roundtables, or editor showcases.
- Cross-promotion—swapping intros or sharing each other’s episodes—expands your network and demonstrates trustworthiness through peer endorsement.
- Peer interviews position you as both a learner and a teacher, making you approachable for support businesses and creating valuable networking opportunities.
4. Listening, Empathizing, and Troubleshooting in Real Time
- Actively listen in community spaces—social, virtual, or local. Offer thoughtful input, troubleshoot issues, or simply empathize with struggles other podcasters voice.
- Solve problems in real time through quick tips, live Q&As, or “office hour” chats—demonstrating you’re invested in everyone’s long-term growth, not just contract outcomes.
- Empathetic help and presence quickly solidify your status as a trusted peer, fostering referrals and organic business growth.
By implementing these strategies, podcast editors are positioned as indispensable collaborators and valued members of the community, rather than transactional vendors—a crucial distinction for sustainable, trust-based business growth
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