Podcast Services and AI - From Editor to Podcast Strategist, Broadening Your Horizon
Episode 70 - Podcast Services and AI - From Editor to Podcast Strategist, Broadening Your Horizon
Re-imagining Service Offerings for the AI Era
Auditing Your Current Services: What to Automate, Enhance, or Drop
Audit Checklist:
- Identify Repetitive Tasks: Make a list of all tasks that you perform routinely—audio clean-up, basic sound leveling, removing filler words, etc.
- Leverage AI for Automation: Use modern AI tools for time-intensive, less creative tasks (e.g., auto-transcription, noise reduction, AI-based mixing). This frees you up for high-value work.
- Enhance Human-Centric Services: Highlight services requiring emotional intelligence, creative decision-making, or nuanced judgement—such as show structuring, content curation, and branding.
- Eliminate Obsolete Offerings: Some services (manual transcription, bulk simple edits) may no longer justify the same rates. Consider dropping or repackaging these as part of broader offerings.
Reflection Tip:
Regularly survey your workflow, ask clients what they value most, and stay up-to-date on available AI podcast tools that could save time or add value.
Crafting New Packages: Consulting, Creative Direction, Coaching, Content Strategy
Package Ideas:
- Podcast Strategy Consulting: Help clients define goals, target audience, and long-term vision. Offer launch audits or strategy sessions.
- Creative Direction: Guide style, tone, and episode structure to create a distinctive brand and sound.
- Podcast Coaching: Run workshops or 1:1 sessions for hosts on confidence, storytelling, or interviewing, leveraging your expertise in skills development and encouragement.
- Ongoing Content Strategy: Assist with topic ideation, guest planning, repurposing content for multiple formats, and community building.
Practical Steps:
- Bundle services (e.g., coaching plus strategy consultation) for added value.
- Offer entry-level packages (audits or strategy calls) and premium services (end-to-end launch, seasonal narrative direction).
Pricing in a World Where “Editing” Is a Commodity Task
Pricing Strategies:
- Value-Based Pricing: Charge for your impact, not just your time. What is it worth to the client to have professional, strategic, and creative support?
- Tiered Packages: Offer DIY/AI-only editing at a lower rate, but reserve mid and top-tier pricing for hands-on creative services, coaching, and consulting.
- Transparent Add-Ons: Let clients choose basic or enhanced options—such as AI editing versus full human creative review.
Communicate Value:
Emphasize your expertise, creative input, problem-solving, and how your approach leads to better client outcomes than automation alone.
Upselling Services That Leverage Both Tech and Expertise
Upsell Approaches:
- Hybrid Packages: Blend AI efficiency for technical edits with in-depth human review for creative polish.
- Analytics & Insights: Provide regular reporting on audience growth, episode engagement, and strategic recommendations powered by AI metrics.
- Content Repurposing: Use AI to generate transcripts, then step in to craft blogs, social content, or audiograms that provide cohesive brand messaging.
- Host Support & Training: Offer personalized feedback with AI listening analysis plus human coaching tailored to the host’s strengths and goals.
Future-Proofing: What New Problems Can You Solve for Clients?
Opportunities to Innovate:
- AI Workflow Integration: Help clients implement and optimize AI tools for their podcasting process.
- Content Monetization Guidance: Advise on strategies (paid memberships, sponsor fit, exclusive content) using data-driven insights.
- Audience Community Building: Facilitate methods to foster listener engagement, live events, and interactive content.
- Accessibility & SEO Enhancements: Ensure transcripts, show notes, and audio formats meet evolving accessibility and search standards.
- Crisis Management Planning: Offer support and strategy for handling PR issues or sensitive topics with empathy and expertise.
Staying Ahead:
Invest in your own learning, experiment with emerging tech, and position yourself as a thought leader who can guide clients through change, not just deliver a static service.
Each of these steps aligns with the evolving landscape of podcast editing and support—where the blend of authentic expertise, strategic guidance, and thoughtful use of new technologies sets you apart in a market reshaped by AI.
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