Don't Build Your Podcast Service Business Solely on the Power of SEO and Google - You Might Be Behind the Curve
Episode 48 - Don't Build Your Podcast Service Business Solely on the Power of SEO and Google - You Might Be Behind the Curve
I found this great clip from Gary Vaynerchuk speaking to a crowd of creators and business owners around the new world of A.I. Search in comparison to traditional Google keyword search that is still being taught and propped up as the gold standard on how to be found online - but what if Google has become as accurate and popular as the telephone yellow pages? If we want to grow our business as podcast editors and support people we need to embrace the new way that people approach search - a wall of keywords stuffed into a heading, title or above the fold on a website means very little in the world of A.I. Search
I for one have found myself in this exact spot - I use https://www.perplexity.ai/ over Google now - it has basically replaced Google as my go to source for search - why? Well, like most things today, Google and social media for the most part is a pay to play space - you need to kiss the ring and pony up the money to be found these days - but with A.I. Search, we are in an entirely different space.
I did an episode of my How To Podcast Series where I talk in more depth about the battle of SEO and GEO - you can hear that epiosde by clicking here!
AI search is changing how we look for information online. Instead of typing keywords into Google, we'll be able to ask questions in normal language and get more detailed answers. This is going to shake things up for websites and businesses trying to be found online.
Here's what's likely to happen:
- Fewer people will use traditional search engines for simple questions.
- Websites might get less traffic from search engines.
- High-quality, helpful content will become even more important.
- Search results will be more personalized for each user.
If you're a content creator or business owner, here's what you can do:
- Create really good, in-depth content that answers people's questions.
- Write in a way that sounds natural, like you're answering someone's question.
- Make your information clear and easy to understand.
- Show that you're an expert in your field.
- Organize your content in a way that fits how AI might present information.
- Keep learning about new AI technologies and be ready to change your approach.
By doing these things, you'll have a better chance of your content being seen and used by AI search engines, helping you stay visible online as technology changes.
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