Building Your Podcast Editing and Support Business - Designing Your Free Offer So It Sells You
Episode 88 - Building Your Podcast Editing and Support Business - Designing Your Free Offer So It Sells You
How to package what you give away so it leads naturally to paid work.
Key points:
- Pick one specific service to offer free:
- Example: “First full edit free,” “One free audit of your show,” or “One launch episode edited for free.”
Make your free offer outcome-focused, not tool-focused:
- “Cleaner audio and tighter pacing” hits harder than “I’ll use Audacity for EQ and compression.”
Set scope clearly:
- Max episode length.
- Number of revision rounds.
- Turnaround time.
Build in a simple upgrade path:
- “If you like this, here’s my monthly package.”
- Show the regular price on the free invoice as “$0” so they see the value.
Call to action:
- Draft a one-paragraph description of your free offer plus bullet points for what’s included and excluded.
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